DOM PÉRIGNON x LADY GAGA A COLLABORATION THAT GIVES BACK
Over the years, Dom Pérignon has constantly explored affinities with committed creative talents and personalities. Through artistic collaborations, the Maison stands with creators to support their causes and foundations. Together, Dom Pérignon and Lady Gaga are embracing generosity. Beginning in 2021, Dom Pérignon is supporting Lady Gaga’s Born This Way Foundation, which aims to create a kinder and braver world.
As part of the collaboration, Dom Pérignon and Lady Gaga have created a limited-edition sculpture in association with creative and fashion director Nicola Formichetti – as creative consultant to Haus of Gaga, he been creating magic with Lady Gaga since 2009. From the very inception of the piece, Dom Pérignon pledged to donate the entirety of its profits from the sculpture’s sale to Born This Way Foundation.
Today, Dom Pérignon widens the circle of giving back with a new way to support Lady Gaga’s cause. Dom Pérignon has created a charitable sweepstakes in support of Born This Way Foundation. Participation is open globally for a chance to win the most exclusive limited-edition sculpture of them all: the N° 1 in the numbered series, hand-signed by Lady Gaga. Dom Pérignon will donate all funds raised to Born This Way Foundation. The sweepstakes will be live until November 13, when the winner will be drawn.
Dom Pérignon will announce the full amount of the donation to Born This Way Foundation on Kindness Day: November 13, 2021.