LENNY KRAVITZ

LENNY KRAVITZ

LENNY KRAVITZ

2018

CREATIVE DIRECTOR AND\n PHOTOGRAPHER FOR DOM PÉRIGNON

CREATIVE DIRECTOR AND\n PHOTOGRAPHER FOR DOM PÉRIGNON

EXPLORE

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The film File The Film File The Film The film The film The film If you think this is just a party, then you are mistaken If you think this is just a place, then you are misinformed. Because this isn’t just a place. It’s the place where it happens. Whatever ‘IT’ is. In places like this, a guest list becomes a list of ingredients for making a heady, an unforeseen inspiring human blend. A volatile assemblage of individuals who have a connection, an attraction, and a common spark ready to ignite. "In places like this, we bring together the blindingly famous and the proudly obscure. The shamelessly original and the quiet genius, the crazy smart, and the smart crazy." Behold all these live wires: high voltage souls, high wattage minds, eager to be connected, eager to meet; eager to collide and to inspire one another. In places like this, notions clash and ideas flash, and inspiration is so alive you can practically touch it, taste it. Dom Pérignon

I JUST LOVE
BEING CREATIVE.
AND I DO NOT WANT
TO BE BOUND
BY MEDIUMS

Creative process Creative process CREATIVE DIRECTOR AND PHOTOGRAPHER Assemblage assemblage Assemblage Assemblage Guest List File lk_groupvideo_long_16-9_sthigh_us_mobile.mp4 File lk_groupvideo_long_16-9_sthigh.mp4 Guest list Guest list Guest List ABBEY LEE BENJAMIN MILLEPIED ZOE KRAVITZ ALEXANDER WANG SUSAN SARANDON HIDETOSHI NAKATA A volatile assemblage of individuals who have a connection, an attraction. Selfie selfie Photo 1

MY EXPERIENCE WITH
DOM PÉRIGNON HAS BEEN
OVER THE LAST 10-11 YEARS OR SO.
I AM HONORED TO BE
A PART OF THE HOUSE.

Collaboration Collaboration CREATIVE DIRECTOR AND PHOTOGRAPHER Interview File lk_itw_1min_subtitleshigh_1_us_mobile.mp4 File lk_itw_1min_subtitleshigh_1.mp4 Interview Interview The Interview In the way you're making music, when you're making art, there’s a formula. Whatever your formula is, but it's very specific, it's very intricate, you’re dealing with lot of elements and I think that's what I love and appreciate about making wine, making Champagne. My experience with Dom Pérignon has been over the last, you know, 10-11 years or so. And it has inspired me so much because it's such a different world than what I know. When I think about Dom Pérignon, I see it as a boutique art house. I mean it's so amazing how it works. And the history, as huge as it is in the world, I see it as being this beautiful thing that it just so pure. And it's amazing that it has retained that. It has retained its artistry, it has retained its mystique, it has retained its history, but at the same time it's a huge Champagne and a huge legend. I'm very happy to be working with them. To make this a great collaboration between the two of us. I'm drawing my inspiration from what I feel and what my interpretation is but I'm also here to respect the legacy and in being the Creative Director I get to use different mediums that I enjoy. Photography, which I got into maybe about 10 years ago. I’m going to get to show that side of me as well in shooting this campaign. I find that I learn the most when I’m around people that have very different experiences from me. I’m not trying to just be around people that are like me. I'm trying to be around people who have a completely different story, have a completely different view of life and things, and that’s where you learn the most. When I think about Dom Pérignon, and I think about how it's used in my life, for me it's all about bringing people together, it's all about communication. When I have this kind of gathering where I invite a very eclectic group of people, people that may not get together elsewhere. We sit around, and we listen to music, we talk, we talk about the world, about our life, about what inspires us. In the end you feel better, you feel inspired to do something. You’ve taken something that you can then turn into something else. I had the opportunity to get close to the Chef de Cave at Dom Pérignon. I asked a lot of questions, I spent time there, I learned about making the Champagne. I learned about the vintages, I learned about tasting, about pairing with cuisine. No matter how many bottles you’ve opened and drank, it’s always a different experience. It never repeats itself because it never is the same. I’m fascinated by the process of making things, of making something from nothing, music is the same, painting is the same, any kind of art form is the same. You have an idea in your head, in your soul, and your job is to bring it to fruition, to make it happen. I’m very honored to be a part of the house. Photographer photographer Photographer Photographer Bouteille Girl Power Photo 2

I'M FASCINATED BY
THE PROCESS OF MAKING THINGS,
OF MAKING SOMETHING FROM NOTHING.
YOU HAVE AN IDEA
IN YOUR HEAD, IN YOUR SOUL,
AND YOUR JOB IS TO MAKE
IT HAPPEN.

Creative director Creative director CREATIVE DIRECTOR AND PHOTOGRAPHER Abbey La cene Photo 3
3 Wednesday, September 5, 2018 - 14:45 dark LENNY KRAVITZ